PROJECT
Wickens Brand Identity
CLIENT
Royal Mail Hotel
ROLE
Creative Direction
Copy + Tone of Voice
Design Lead
As par of the branding project for Royal Mail Hotel, we also created the identity for their stunning new restaurant, recently reopened under head chef Robin Wickens.
Building on the ‘food’ furrow, we gave Robin's signature an underscore—visually connecting people to place, kitchen garden to dining table, and adding a personal touch to the brand. All the elements came together in a simple, authentic mark for the restaurant’s launch.
Starting with head chef Robin Wickens’ signature, we used Royal Mail’s ‘food’ furrow to draw the line—quite literally—from kitchen garden to dining table.
We created a library of photomicrography images—like this macro shot of salt crystals—to use as textural elements in brand assets, and to apply at scale on restaurant walls.
The Wickens underscore had all kinds of fun brand applications. (The challenge was saying ‘when…’)
With simple, understated executions, the Wickens brand became an organic extension of the Royal Mail identity.